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Showing posts from June, 2018

Importance of backlinks in SEO

Search Engine Optimization is the new thing in terms of Digital Marketing. Backlinks are listed as incoming links to a webpage. So, not only do you fix a link which is bound to redirect you to a new page which can optimize how your readers look at your page. But why is the concept of a social backlink important when it comes to SEO? How doe sit impact you and your business? Well, these inbound links are created such that you can link one page with another. This link which connects one external website to another through an internal page is known as a backlink. These backlinks are valuable when it comes to optimising your page in general. One might question how! These external links which are placed in the internal pages act as a vote of confidence which are also valuable when it comes to optimizing your search rankings. Backlinks help your web page to be easily discoverable by the search engines. It is not only your external links that get picked up during filtering of search results. It…

Google Search Console and its Parts

A website requires constant monitoring and analysis to sustain its ranking in the Google search results. It is an ever-evolving process to maintain the popularity of the business and maintains its customer base in the tough competitive market. Google offers assistance to web owners to monitor and maintain the site’s relevance in the search engine results with the Google Search Console. It is the free service that will help in determining how Google views a site and take steps to optimize its visibility in the search results. It is helpful for the business owners, site administrators, SEO specialists,app developers, and web developers to track and control the information to optimize an app or web page. The five different parts that allow people or webmasters to perform various tasks are;
Security Issues The security issue parts in the Google Search Console will let users know about the suspected phishing or hacking issues on the website. It also provides troubleshooting resour…

Google business listing and its works

What is Google business listing and how it works?The business in earlier days used to make use of the phone books to list their contact numbers for the customers to get in touch with them. With the evolution of technology, it is now possible for the business to get visibility with new techniques. The phone book has acquired a transformation to suit the modern needs of the people. It allows the customers to look for the business on the digital space. With more and more people using the search engine to look for their daily needs like health, travel, fitness, and more, the various search engine offers the business listings to make it easier to look for a business. The local business listing platform for the Google search engine is known as Google My Business. When people search for a business, the Google My Business listings show the name of the business, its address, website, and phone number. The information is presented to the users through Google’s diverse properties, w…

What is Bing search engine and how its important for SEO?

Google is dominating the search engine with the maximum number of people using the platform to find answers to their queries. But, the Microsoft is not far behind as it offers its own search engine with several features. The Bing relaunched in 2009 opens a new chapter in the Microsoft’s attempt to fight the dominance of Google. Though the Bing has gained market share, it is considerably lower than the Google and Yahoo search engine. But, the Bing search engine has taken steps to makes its relevance and presence known. Many businesses focus on SEO with only the Google platform in mind, but a solid SEO strategy focuses on Bing as well. The Yahoo and Bing combine together have more than 30% market share that will increase in future. So, focusing on the Bing SEO can help the business reach wider audience and rank on Google as well as Bing.
Importance Of Bing SEOThe businesses must also focus on the Bing search engine SEO along with the Google for the following reasons;
Low Compet…

Social media is the backbone of Business

The social media is influencing people in many ways, so the marketing team can exploit the scenario to attract maximum customers to a business. The social media is the gold mine of relevant customer data including the interests, likes, dislikes, etc. that will help develop a customer profile. The customer profile is necessary to market a product or service to appease the targeted audience. Therefore, the information is the backbone of the marketing strategy of a product/service. With more than 1 billion social media users on different platforms, a business irrespective of its size can utilize it to encourage the interaction. Using different sources like newsletters, email, direct mailings, Facebook marketing, etc. will aid in targeting the customers better. It will also improve the prospects of sales with the relevant and timely messages. The four main aspects that get covered during the social media marketing are;

Delivery To Targeted AudienceThe different social media p…

What is the best way to promote a business?

Every business needs to be promoted and advertised. When you are starting off it is difficult to spend those funds you collected on wide spread printed publicity.
But does that mean that you wouldn’t publicize it at all?
Well, not really!
How to ensure your brand catches the eye?It always does not have to be a heavy endorsement. It can be simple yet elegant steps which can focus on your target audience and make you stand out among your competitors.
You have the power of the internet and a digitals pace which can help you reach out to the masses, who might be genuinely interested in your product.
So what should you be doing now?

1) List Yourself:
Listing yourself on credible sources helps you prove your originality. You need to rank high on the search engines such as Google, Yahoo and Bing such that your audience knows where to find you and how to find you in the real world.
You can also get yourself a geo-tagging feature such that it is easier to locate you and reach out to yo…

Is SEO Essential For Generating Revenues Online?

Internet is the best companion of smart entrepreneurs who use it sensibly to entice the customers to their brand or product. The digital marketing can nurture potential customers and convert to high revenue. The effective digital marketing techniques can generate good leads that will urge more traffic to the website. The Search Engine Optimization is the favorite technique used by the SEO Company in UK for better visibility of the webpage. If you have decided to use the services of the Best SEO Agency UK, then it will generate revenue online. You may wonder how it is possible. Let’s explore the ways it will work efficiently to get more profits for your business.

Organic Traffic

People may search the internet for their queries using a keyword that generates results. The targeted keyword can make your website come on top in the search results that will improve the visibility. The Best SEO Agency in UK can determine the right keywords that will improve your web presence that …

What is the role of Indexing in SEO?

Working Of Indexing SEO (Search Engine Optimization) is the innovative marketing strategy utilized by the websites to improve the ranking. The SEO depends on many factors and one among them is the Indexing. Indexing of the web pages is a significant activity that facilitates the ranking of the website in the search engine. The bots are also known as crawlers index the website in which the search engines collect the web pages in a database. The search engine responds to the various queries posted by the users by accessing the database. The users tend to search using a keyword, so the search engine displays the results corresponding to the keyword by retrieving it from the database. The crawlers assist the search engine to perform the indexing operation by visiting the website and collect information. The bots crawl on the website or sitemaps provided by the website owners. It also uses the links provided on the page to find other pages and the issues associated with it is checked by Go…