How to Analysis our competitors Business? When you go for competition analysis on social media , you only find out how gory and brutal it can get. Every business is trying to be the best and the shark in their own area. As a noob on the block or as a new firm which is just adopting the digital marketing strategy , it is important that you do a SWOT analysis to understand what is going to work for you and what not. That is important from a strategic point of view. Get it wrong and you are doomed for failure. So, how do businesses analyse their competition? Competition analysis is meant to make you aware of what is going on it the market. What is trending, what is failing, what customers are attracted to, what customers shun at the drop of the hat, so on and so forth. When you are venturing into digital marketing competition analysis , the first thing you do is website audit. Website audit is basically a process which explains how the website is performing. ...
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