Google launched the web analytics service in 2005 that helps people track the website traffic and report it. It is effective for the Search Engine Optimization as it helps in determining the success or failure of a strategy. It is the popular web analytics service on the internet, which has two main variations; Google Analytics 360 (earlier known as Google Analytics Premium) that is useful for the enterprise users as they can subscribe it as per their requirement. Google Analytics for Mobile Apps is integral to gather the usage data from the Android and iOS applications. The Google Analytics will aid in collecting, processing, and analyzing the internet data. The reported data will help understand the web usage that will help in determining strategies to optimize the website . It is the popular analytical tool and website metrics that can track and report the traffic of a website. It assists in monitoring important...
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